劍橋商務英語高級常用詞匯短語總結(jié)

　　新編劍橋商務英語高級第三版

　　1. Ur attitude not ur aptitude will determine ur altitude

　　Latitude longitude

　　2. failure is a detour not a dead-end street繞道 死胡同

　　3. close the sale/deal

　　4. buying signal: a sign (be open to be sold)

　　5. prospective customer/buyer

　　6. outside my budget

　　7. suits my image

　　8. mass market

　　9. niche market 專營(targeted)

　　10. ponit of sale銷售點

　　11. 各種營銷方式

　　12. relationship selling

　　13. issues and constraints they face

　　14. hard-sell technique: pushy

　　15. In my line of business

　　Line of business (LOB) is a general term which often refers to a set of one or more highly related products which service a particular customer transaction or business need.

　　16. perceived benefits

　　17. deodorant除臭劑

　　18. sustain technical competitive advantage

　　19. advertisement be televised電視上播出P39

　　20. 描述上升的`詞匯

　　Growing/upsurge/accelerate/boom/increasingly/new wave/more widespread/enjoy a boom/recover from its recent downturn/go up/soar/putup描述下降的詞匯

　　Decline/fall/reduce/cut/go down/drop/lower/collapseEg. The house price increase/put up

　　put up the prices

　　The gap increase/go up/soar

　　Taxes go down/decrease/drop/collapse

　　Cost cut/decrease/lower21. growing ubiquity=being everywhere

　　22. have a material effect on

　　23. at the sharp end處在第一位 決策

　　24. boost the budget/

　　Amount spent on sth is booming

　　25. some budget be shifted out of 移出

　　26. forward through adverts on recorded shows 看錄制節(jié)目時按快進

　　27. broadband penetration 寬帶普及

　　28. accelerate the trends for

　　29. sth be consumed in an on-demand way 按需計算

　　30. target a receptive audience 易接受

　　31. pay a huge premium =extra money

　　32. catch-all ads 全方位的

　　33. holistic view

　　34. tap into young consumers挖掘

　　35. advertiser-funded content

　　36. feel compelled to do

　　37. come of age=grow mature

　　eg. Let us also recognize that older generations themselves stand to learn a great deal from the experiences and examples of young people as they come of age in a world of accelerating interconnectedness.38. create a buzz around a particular clip造勢

　　39. shop mark up prices by 100% 漲價

　　40. freeze orders4.2

　　41. put pressure on our margins

　　42. cut expenditure by

　　43. it’s been a roller coaster of a year with sales fluctuating 比喻價格起伏很大，就像坐過山車一樣

　　44. post-Christmas blues

　　45. hit a record high/peak

　　46. go into overdrive to get the products out 加大力度

　　47. things stabilized/leveled off

　　48. clear out our stock

　　49. offer reductions in the retail price

　　50. anticipating customers’ needs /demand forecastingListen 4.2

　　P137

　　51. based on / given

　　52. modest increase/temperate

　　53. figure predicted this year