商務(wù)交談名企話題
Kleenex is a brand name for facial tissues, bathroom tissue, paper towels, and diapers. The name Kleenex has become a noun in many dictionaries, meaning a facial tissue, whatever the brand. The Kimberly-Clark Corporation created Kleenex tissues in 1924. The original material Kleenex came from was called ‘Cellucotton’and was designed for gas masks in WWI. It took ten years for Kimberly-Clark to market Kleenex as a disposable handkerchief. This changed by the mid-1930s when Kleenex had the slogan “Don’t Carry a Cold in Your Pocket”. The Kleenex website says: “Since Kleenex tissues came on the market in 1924, it has been the No. 1 brand of facial tissue in the world and has become a genuine global icon.” Its new slogan is “It Feels Good To Feel”. Today, Kleenex products are sold in more than 170 countries.
舒潔是一家銷售面巾紙、浴用紙巾、手紙以及尿不濕的品牌。舒潔在許多字典中都已經(jīng)成為了一個(gè)名詞，不管什么品牌，它都代表了面巾紙。1924年，美國金佰利公司成產(chǎn)了舒潔面巾紙。舒潔起初所使用的材料叫作“Cellucotton”，這種材料在一戰(zhàn)中被用來制作防毒面具。金佰利用了10年的時(shí)間推出了一次性面巾紙。而這些在20世紀(jì)30年代的中期有了變化，當(dāng)時(shí)舒潔的廣告標(biāo)語是“不要在口袋里放涼東西”。舒潔官網(wǎng)稱：“自從舒潔面巾紙?jiān)?924年售賣以來，它就成為了全球面巾紙的第一品牌，并成為了具有全球認(rèn)知度的標(biāo)志。”新的.廣告標(biāo)語是“輕柔之感”。如今，舒潔產(chǎn)品在全球170多個(gè)國家銷售。
KFC Corporation, based in Louisville, Kentucky, is the world's most popular chicken restaurant chain. It specializes in freshly made chicken sandwiches made according to the special Colonel Sanders’ recipe - a secret blend of 11 herbs and spices Colonel Harland Sanders originated more than a half-century ago. The KFC website says: “Every day, more than 12 million customers are served at KFC restaurants in 109 countriesand territories around the world. KFC operates more than 5,200 restaurants in the United States and more than 15,000 units around the world.” Apart from chicken, KFC serves more than 300 other products, including a salmon sandwich in Japan. KFC is part of Yum! Brands, Inc., the world's largest restaurant company. Ithas annual revenues in excess of $11 billion.
肯德基是一家總部設(shè)在肯塔基州路易斯維爾的公司，它是全球最知名的雞肉連鎖店。其最著名的就是雞腿漢堡，這是根據(jù)桑德斯上校的特殊配方制作而成，這一秘密配方包含了11種中草和香料，這一配方是哈蘭德·大衛(wèi)·桑德斯上校在50多年前制作而成的�？系禄倬W(wǎng)稱：“每天，全球有109個(gè)國家和地區(qū)的1200萬人在肯德基就餐。肯德基在美國的連鎖店超過了5200家，在全球超過了1萬5千家。”除了雞肉，肯德基還提供300多種其他產(chǎn)品，包括日本的三文魚三明治�？系禄鶎儆诎賱俨惋嫻镜囊徊糠�，百勝是全球最大的餐飲公司。該公司的年收入超過了110億美金。
Kellogg Company (also known as Kellogg or Kellogg's) is the world's top producer of breakfast cereals and cereal products and a leading producer of convenience foods. Kellogg's was founded as the Battle Creek Toasted Corn Flake Company in 1906 by Will Keith Kellogg. He produced Kellogg's Toasted Corn Flakes which became a runaway commercial success. He renamed his business the Kellogg Company in 1922. Kellogg’s is proudof its corporate responsibility. The first box of Kellogg's Corn Flakes was packaged in 100 percent recycled paperboard. Kellogg was also one of the first companies to print nutrition messages, recipes and product information on its packages. Kellogg products are sold in more than 180 countries. They include brands such as Nutri-Grain, Rice Krispies, Special K and All-Bran. The company has 30,000 employees worldwide.
家樂氏公司為全球知名谷物早餐和谷物產(chǎn)品制造商，它還是方便食品的主要制造商。1906年成立之初，威爾·基思·家樂氏建立了巴特克里烤玉米片公司。他生產(chǎn)了家樂氏的烤玉米片，并獲得了經(jīng)濟(jì)上的成功。1922年，他將公司更名為家樂氏公司。最值得家樂氏驕傲的就是其強(qiáng)大的企業(yè)責(zé)任感。家樂氏所使用的第一個(gè)烤玉米片包裝100%可回收。家樂氏還是首先在包裝中印出營養(yǎng)表、產(chǎn)品信息以及食譜的公司之一。家樂氏的產(chǎn)品銷往全世界180多個(gè)國家。該企業(yè)旗下的品牌有營養(yǎng)谷物、大米脆片、Special K以及全麥維。該公司在全世界擁有3萬名員工。
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